What is Programmatic Advertising?
Programmatic advertising is the automated buying and selling of digital ad space using AI and real-time bidding technology. This approach allows for precise targeting, efficient budget allocation, and scalable campaign management across multiple platforms and devices.
Our programmatic expertise spans all major advertising ecosystems including:
- Social Media Platforms: Facebook, Meta, Instagram, Twitter/X, Snapchat, Pinterest with advanced audience targeting
- Native Advertising: Taboola, Outbrain, Nativo with seamless content integration on premium publishers
- Display & Programmatic: Google DV360, StackAdapt, Criteo, Xandr with real-time bidding optimization
- Video & OTT/CTV: YouTube Ads, Spectrum with connected TV and streaming platform reach
- Digital Audio: Spotify and streaming audio platforms for audience engagement
- Search Advertising: Google Search and Bing/Microsoft Search for intent-based targeting
Our AI-driven approach to programmatic advertising ensures that your campaigns are continuously optimized based on real-time performance data. We combine machine learning algorithms with human expertise to scale your advertising while maintaining efficiency and achieving your business objectives across all digital channels.